国 际 智 慧 教 育 学 会
国际智慧教育学会通讯 文件号ZHJY-G15002 2015年6月17日
A Business Outlook on Wisdom Education
By Zhang Qingsong
This document is prepared to provide some general information about the rise of wisdom studies and the ensuing huge business potential in wisdom education both in China and in the United States. It provides a strategic analysis on how to tap the huge and profitable wisdom education market and a business outlook for potential financial sponsors and partners.
The author is a well known scholar in history, strategy, IT and wisdom studies. He is a standing committee member of the China Wisdom Engineering Association and a research associate of the University of Chicago Wisdom Research Project. His strong academic background, expertise in wisdom studies and rich experiences in business strategies make this a well-thought plan.
2. Wisdom Studies: a Rising Star
Wisdom is the highest state of human mind, the crown jewel of human civilization. All races on the earth share a common interest in and respect for wisdom and have been searching for it for thousands of years. But for various reasons, wisdom still remains a mystery, whose nature and whereabouts are still elusive even to the most knowledgeable intellectuals today.
the 21st Century, however, there is a revival of interests in wisdom
studies in the West and the East. Not on
The mission of wisdom studies is to demystify human wisdom, to find out its main characteristics and to find ways to obtain wisdom. A great effort will be made to fight against the traditional negative stereotypes and misunderstandings about wisdom. The key to this effort is the finding of true essence and real benefits of wisdom and its application values.
Despite previous difficulties and repeated setbacks, wisdom studies in this century will have a brighter future because humans now have all necessary tools and favorable social conditions to resolve this ancient mystery. We will also be able to release its huge potential and use it as powerful resource to help the human society to achieve sustainable development in the 21st Century.
3. An Overview of Wisdom Education
Up to now, the dominant motto for education is “knowledge”. Based on the belief that “knowledge is power,” this traditional approach focuses on impart various knowledge to students of all ages. For example, the University of Chicago’s motto is: “Let knowledge grow from more to more; and so be human life enriched.”
with the coming of information age and globalization, this approach is looking
more and more inadequate to overcome the challenges brought by the swift
changes of technology and a new century. The globalization, for example,
intensifies global technological and economic competition and requires highly
talented human resources for management and technological innovation. 21st
century economy needs leaders with comprehensive qualities while traditional
education can on
Wisdom education is capable of helping resolving those problems. Wisdom education differs from traditional education in many ways, such as:
· Wisdom education set a goal for education to reach the highest state of human mind.
· Wisdom education requires students to learn wisdom, in addition to the learning of knowledge.
· Therefore, the motto of wisdom education should be: “Let wisdom grow from more to more; and so be human life enriched.”
· Wisdom education also requires students to learn wisely, so that they can achieve the higher goals by this new approach.
· With wisdom education, the learning will be faster, better, useful, more efficient and less stressful.
· Wisdom education emphasizes the success of learning more on personal efforts and right methods rather than on natural gift of intelligence.
education not on
· Wisdom education aims at training students with comprehensive abilities.
· Wisdom education can teach students to have more effective control and management of information and knowledge.
· Wisdom education will use its system of wise thinking to train people to improve their ways of innovation, leadership and living.
Wisdom education involves the following activities:
· Establishing wisdom education agenda and policies
· Wisdom education research
· Development and implementation of wisdom education plans
· Set teaching and evaluation standards
· Development of wisdom education teaching and training programs
· Training wisdom education administrators
· Training wisdom education teachers
· Wisdom learning curriculum development and execution
· Training wisdom education researchers
· Setting up wisdom education facilities and institutions
· Developing wisdom education technologies
· Wisdom education publications
· Other supporting and out-reaching activities
4. The Overall Market for Wisdom Education
The need for wisdom education is not a future trend, but already a real opportunity. In the East and the West, educational policy makers are actively searching for alternatives. In China, for example, more and more parents are becoming disgruntled with the Chinese education system and are spending billions of dollars to send their kids to overseas for education. The Chinese government is also unhappy with the current conditions and is inviting suggestions and ideas for educational reform. In the United States, in contrast with the world-wide view of having the best education system on earth, educational reform is also a major item on the political agenda. The Obama administration had proposed to learn from China and in this year’s State of the Union Address has shifted attention to the German education system.
though no national governments have made a decision to choose wisdom education
as the banner for future education reform up to now, there are sufficient
reasons to believe that we can see the light from the end of the tunnel. A
change is not far. Take China for example, the new Chinese President Xi Jinping
has shown in his past speeches that he is a firm admirer of wisdom and has made
a lot of comments on the need to learn wisdom. He not on
In the United States, the concept of wisdom education is gaining more and more attention. University of Chicago has established the first institutionalized wisdom research project funded by the John Templeton Foundation (2007). Starting 2012, the project started preparation to offer wisdom learning for college students and wisdom studies training for graduate students. President Obama has also paid attention to wisdom learning. In his trip to India in 2007, he made a statement in the Indian Parliament that “no nation can monopolize wisdom.” A disadvantage for the United States is that it does not have as a long history as China and its strength in science and technology may not be translated into strength in the study and application of wisdom. On the other hand, United States does have some advantages, such as experiences in cross-disciplinary research and the activities of non-profit foundations.
Therefore, both China and the United States offer huge markets for wisdom education. Both are in urgent need for new educational reform ideas. China might have some advantages due to its long history and deep-rooted and well developed wisdom culture. But the Unites States can quickly catch up. These are the two markets with enough size to make a huge successful business in wisdom education.
5. Business Opportunities in Wisdom Education
Even though education is a non-profit enterprise, it offers a huge market for businesses that provides various intellectual and materialistic supports to education. If wisdom education becomes a new champion of education reform and penetrates every corner of the education market, the business opportunities would be enormous.
opportunity is enormous because is not just an education concept, but is a
comprehensive system that includes not on
In general, business opportunities in wisdom education come from the following areas:
· Research and development
· Consultation on wisdom education policies
· Training wisdom education administrators
· Training wisdom education teachers
· College wisdom education
· Graduate wisdom training
· K-12 wisdom education
· Training corporate managers
· Training government officers and business leaders
· Textbooks and instruction materials on wisdom study courses
· Conference and exhibitions on wisdom education
· Advertising revenues from popular wisdom education websites
· Multi-media publications on wisdom education
· Life wisdom training
· Wisdom education tourism
· Wisdom education technologies
· Real estate development projects
It is reasonable to say that wisdom education could produce trillions of dollars in business opportunities in the next 10-20 years. The size is huge because we are going to uncover the secrets of wisdom, which would prompt sweeping changes in worldwide education in the 21st Century.
6. Wisdom Education Business Strategies
With its huge market potential, wisdom education can provide a golden opportunity for business enterprises and venture investors. To take full advantage of this enormous business opportunity, however, we need to have a right strategy from the very beginning. Since we are going to promote and engage in wisdom education, our strategy should reflect the fundamental principles of wisdom and be wise. The following principles can provide a foundation for the wisdom education business strategy.
1) Objective: the primary objective should be ensuring the healthy start, sustained development and great success of wisdom education. This is the base that business opportunities may flourish. Therefore, our strategy should set the well-being of wisdom education as primary objective and the business interests as secondary.
2) Effectiveness: The effectiveness principle is also a key to the future success of wisdom education. We should provide convincing arguments and examples to show that wisdom education is a powerful concept for educational reform and can provide solutions to the challenges that worldwide educators are facing today. Even though different nations may have different problems, wisdom education powered by wise thinking may find solutions to tackle each problem with different strategies.
3) Get in early: wisdom education is like a rising star on the horizon. Get in early will take a huge step ahead of others and establish a business reputation in this new field.
Wisdom research is the foundation of wisdom education. To engage in wisdom
education, we should recognize the imp
5) Top-down approach: because of the urgent need for wisdom education theories, the traditional “bottom up” research as we seen in the development history of many academic disciplines is too slow. We believe that a top-down approach is a better and feasible alternative.
6) Understanding: wisdom education imparts wisdom to the learners of all ages. A thorough understanding of wisdom is the prerequisite for wisdom education. To succeed in this business and to achieve maximum potential, a piecemeal understanding (bottom-up) is not good enough. We should develop comprehensive and complete knowledge of wisdom and use this knowledge to guide our educational efforts (top-down).
7) With sufficient knowledge on wisdom, we can examine the deficiencies of traditional education and the advantages of wisdom education. We should be able to find solutions to each of the problems in education and in the meantime be able to maintain integrity and harmony of the wisdom education philosophy.
8) Knowing the need: to extend wisdom education to various social groups, we need to know the different need of each group and know what aspect of wisdom can be used as a distinctive method in training. To separate wisdom education from other conventional training programs on the market, wisdom training must show uniqueness and benefits of wisdom.
9) Clarity: wisdom education must provide clear objectives to the wisdom learners so that they know what to achieve and how the results may be different from other educational doctrines.
10) High and Low Approach: wisdom education aims to enhancing people’s potential and motivate them to achieve the maximum level of mental power. However, not all people can achieve this lofty goal. We should teach people how to aim high but also set reasonable objective according to own conditions. Wisdom theory is capable of granting satisfaction to all been taught.
11) Standards: in order to ensure quality, consistency and clarity, we need to develop teaching and training standard for wisdom education. We should have ways to achieve this objective without sacrificing intellectual diversity.
12) Evaluation: wisdom education must develop various evaluation schemes to test and measure achievements in wisdom quality enhancement.
13) IPR: wisdom education must respect intellectual property rights and we should pay close attention to this issue so that our development will have continued financial support.
14) Priorities: wisdom education must set priorities for projects which are urgently needed by the market and have better financial returns.
7. Roll Out Plan
We anticipate that we can make a big business for wisdom education in the next twenty years. We need to have a long-term plan, mid-term plan and a short-term plan. We will start with the long-term plan.
1) Long-term plan:
term plan covers the period of 11-20 years from now. Because it is too far
away, we can on
· Detailed educational reform based on wisdom educational theories become national agendas.
· Wisdom education becomes an international trend.
· Wisdom studies have become an accepted academic discipline.
· Many schools have established wisdom studies programs
· “Learning Wisdom in College” has become a popular course in Chinese and Western universities.
· “Introduction to Wisdom Studies” and “Introduction to Chinese Wisdom Studies” are standard courses for Wisdom Studies major and graduate students.
· Specialized wisdom training programs become a popular market for adult education.
· Wisdom education has become the new core concepts on K-12 education.
· Significant reforms on K-12 curriculum are adopted according to wisdom education plans.
· A K-12 wisdom education standard and evaluation system is developed.
· Wisdom training and wisdom education has become a new social movement with services to hundreds of millions every year.
· Being a leader of wisdom education, our institution will enjoy prestige, popularity and wide acceptance of our wisdom products. We should continue to be the leading institution in wisdom education.
· Wisdom education services become a business sector.
2) Mid-term plan
The mid-term plan covers the period of 6-10 years from now. The following development is expected:
· National wisdom strategies are studied and published.
· Wisdom education is attracting attention of International Agencies.
· Favorable policies are adopted to promote wisdom studies and wisdom education.
· Major universities start establishing wisdom studies programs
· A series of courses for graduate training are established
· Undergraduate majors in wisdom studies are offered in some universities
· “Learning Wisdom in College” because a core selective course in a lot of universities.
· Wisdom training is wide-spreading in some selected social sectors, such as leadership and health preservation.
· Some key wisdom paradigms are established in wisdom research.
· Some multimedia products are released to promote wisdom research and wisdom education.
· K-12 Wisdom School development plans and evaluation criteria are developed.
· Partial changes to K-12 core curriculum are implemented according wisdom education principles.
3) Short term plan
The short-term plan covers the period of 3-5 years from now.
· Some government policies are adopted and public research funding become available.
· An international wisdom awareness campaign is launched and is gaining momentum.
· Learning Wisdom in College enters more than 10 universities.
· A core Wisdom Studies Major course program (5-10 courses) is established.
· Graduate training programs are established to provide wisdom education administrators and wisdom course instructors.
· K-12 wisdom education strategic training gains more market.
· K-12 wisdom education teacher training developed more programs.
· Some core k-12 wisdom education programs are developed to demonstrate the power of this new educational concept.
· At least two wisdom training programs for high level social groups are established and produce significant profits.
4) Start-up Plan
The start-up plan covers a 2 year period from now. It lists the projects that can start immediately and some new projects to be developed within 2 years.
· “Learning Wisdom in College” English text book is developed and exemplary courses are offered in some colleges.
· “An Introduction to Wisdom Studies” text book is developed and experimental courses are offered.
Introduction to Chinese Wisdom Studies” textbook is developed and offered in
book of “The Power of Predictive Wisdom: Precision Predictions of the Stock
Market” will start on
wisdom learning information is put on
· Wisdom education strategic training programs are established to help education administrators to understand and be involved in K-12 wisdom education. This will be a very profitable operation.
· Contacting some government agencies to lobby for adoption of wisdom education policies.
· Some K-12 wisdom education materials are developed or integrated for training and curriculum development.
· Early training of K-12 teachers are developed and experimented.
· Some research bases in China are prepared which could lead to both academic development as well as real estate projects.
· Preparation is made for wisdom study and wisdom education public relations campaign.
· Some wisdom studies and wisdom education norms and formalities are released.
8. Wisdom Education: A Real Life Case Example
In recent years, Chinese government is promoting a nation-wide “Zhihui City” project. In Chinese, “zhihui” means wisdom or wise. So if translated into English, the project is named “Wise City”. Right now, over 150 Chinese cities are adopting plans to build “zhihui city” and 1.5 trillion Chinese yuan has been spent on it. So, even before wisdom studies reached its maturity, the concept of wisdom is already producing huge business opportunities.
However, we are not happy with how the term wisdom or “zhihui” is used by the project. We are concerned that even though it may bring more awareness to wisdom concept in the near term, it may hurt wisdom studies in the long run. We have compiled a report for the International Chinese Wisdom Society analyzing the problem and offered solutions.
The first problem is that Chinese engineers have misinterpreted the term wisdom. In English countries, similar projects use the title “smart city”. It is clear that smart is a different term from “wisdom” or “wise”, but in China, the term was translated to have a meaning of wisdom. There is also no uniformity in translation of smart into Chinese. For example, some people call smart phones as “zhineng phones” which is close to original English term, but others call them “zhihui phones” which means “wise phones”. Smart city was translated into “zhihui city”, but smart grid is translated into “zhineng grid.”
smart city has nothing to do wisdom. It on
Our solution is to unify the translation of “smart” into zhineng in Chinese and prohibit the use of zhihui in smart city projects. Some IT experts in China have perhaps realized this problem and take a precautionary approach by adding “urban residents quality enhancement” as part of the “zhihui city” evaluation criteria.
the question is: who is going to define the wisdom quality and how to enhance
it? To resolve this problem, wisdom study is an indispensable tool. This is on
For further information, contact:
Dr. Zhang Qingsong
Institute of Chinese Wisdom Studies
Mobile: (909) 569-4889